Voucher Sites

Discount or Voucher Sites publish promotional codes, which can be used to obtain a discount on Advertisers' products or services. This can be in the form of a certain percentage off the amount of their purchase, an additional gift, a promotional code, free shipping, or another sort of offer that incentivises someone to continue with a purchase. 

Advertisers working with Voucher Code Sites can benefit from reaching large audiences, acquiring new customers, as well as increasing Average Order Value (AOV).

There are key methods to adopt when engaging with this type of Publisher such as offering an exclusive code, PPC rights or/and invest in tenancy to optimise exposure across various channels such as on-site placements, newsletters, SOLUS emails, and social media.

Points to Consider:

• The incentive for customers to make the purchase, reducing basket abandonment, resulting in a higher conversion rate

• Higher AOV due to customers spending more (because of the incentive of discount)

• Source of new customers – customers are more likely to make purchases that they never considered before

• Targeted advertising – Voucher sites are likely to have databases that are sorted according to demographics