Paid Search (PPC)

PPC stands for Pay Per Click, which is an advertising model where Advertisers pay commission to Publishers whenever one of their ads is clicked.

A partner specialist agency will bid on popular keywords or phrases relevant to the Advertiser's target market. As a result, when users type in the keyword query that matches the specific keyword terms, the advertiser's ad will be displayed. PPC rights can also be given to Voucher Publishers as part of an agreed campaign package.

As opposed to SEO, PPC ads don't depend on search engine algorithm changes, and it can provide instant traffic to an Advertiser's site and reach relevant audiences in a cost-effective way.