One of the key components of affiliate marketing is the publisher (also known as the affiliate). But this term can cover a whole range of different publisher types and sites, depending on their model and promotional style.
A good way of understanding the role of a publisher in terms of affiliate marketing is seeing them (or their team) as a virtual salesperson. They provide wider distribution to an advertiser’s product in return for compensation based on how good their selling and performance is.
A publisher is an important part of how affiliate marketing works – a publisher is the source of traffic, engagement, and sales. There are a wide variety of publishers within the affiliate marketing network, each making a valuable and unique contribution.
View the nested pages in this section to learn in-depth information on each publisher type:
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Browser Extensions -
Buy Now Pay Later -
Card Linking Offers -
Cashback Sites -
Closed User Groups and Rewards -
Comparison Shopping Services (CSS) -
Content Sites -
Conversion Optimization Tools (On-site Publishers) -
Conversion Optimization Tools (Retargeting & Remarketing) -
Incentive -
Influencers & Social -
Lead Generation -
Paid Search (PPC) -
Price Comparison -
Subnetworks -
Voucher Sites
Full list of Publisher Channel Types on the Webgains networks:
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Browser Extension
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Cashback
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Closed Loyalty Group
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Community Forums
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Competitions
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CSS
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Deals
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Display
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Editorial Content
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Email Marketing
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Employee Benefits
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Influencers - Blog
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Influencers - Facebook
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Influencers - Instagram
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Influencers - YouTube
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Influencers - TikTok
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Influencers - Other
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Onsite technology Partner
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Price Comparison
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Retargeting/Remarketing
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SEA (PPC)
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Shopping Guides
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Sub-Networks
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Voucher Codes