One of the key components of affiliate marketing is the publisher (also known as the affiliate). But this term can cover a whole range of different publisher types and sites, depending on their model and promotional style.
A good way of understanding the role of a publisher in terms of affiliate marketing is seeing them (or their team) as a virtual salesperson. They provide wider distribution to an advertiser’s product in return for compensation based on how good their selling and performance is.
A publisher is an important part of how affiliate marketing works – a publisher is the source of traffic, engagement, and sales. There are a wide variety of publishers within the affiliate marketing network, each making a valuable and unique contribution, below are some of the top publisher types:
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Content
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Influencers & Social
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Cashback and Reward Sites
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Voucher Sites
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Closed User Groups
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Price Comparison
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Subnetworks
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Browser Extensions
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CSS Partners
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Conversion Optimization Tools
View the nested pages in this section to learn in-depth information on each publisher type:
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Browser Extensions -
Buy Now Pay Later -
Card Linking Offers -
Cashback Sites -
Closed User Groups and Rewards -
Comparison Shopping Services (CSS) -
Content Sites -
Conversion Optimization Tools (On-site Publishers) -
Conversion Optimization Tools (Retargeting & Remarketing) -
Incentive -
Influencers & Social -
Lead Generation -
Paid Search (PPC) -
Price Comparison -
Subnetworks -
Voucher Sites