Providing a Product Feed
High quality, up-to-date product feeds which list your site’s products are one of the most useful tools that you can provide for your publishers.
A comprehensive, frequently updated product feed will make your programme more attractive to publishers. product feeds are most relevant for retailers who sell multiple products.
As best practice you should aim to provide as much useful information as possible in your feed, the particulars of which will depend on the sector of your business. Fields such as Stock Keep Unit numbers (SKUs), barcodes, reviews and large and small images can all help your publishers to make the most of your feed.
For guidance on feed specifications required by Webgains, please view: Product Feed Specifications
When integrating onto the Webgains network, your integration manager will request a product feed and support in adding it to your program ensuring it processes correctly.
It’s vital that your product feed is always accurate and up-to-date. You should be considering the following best practices in order to optimise your product feed:
Include a Stock Keeping Unit (SKU) or Manufacturer Part Number (MPN) field for every product. This unique identifier will allow all of your products to be listed in price comparison websites, as well as other listings.
Include full delivery cost information rather than just the standard delivery cost.
Include a “best sellers” field. This is useful for identifying and focusing on best-selling products. This field should be an integer and list the top products starting from 1 and be based on the last 2 weeks’ sales volume or similar. It’s important that products not included in the best sellers are left blank and not set to 0.
Add a promotional details field. For example, “spend X and get Y free”, “buy one, get one free” etc.
Ensure categorisation is consistent. The Webgains product feed system adheres to Google Product Category format.