Webgains Recommends - Top 10 Publishers (UK)
Have you recently launched your program and not sure where to begin with publisher recruitment?
In this article we will be sharing 10 Webgains-recommended publishers to start recruiting to your program.
Have you read our page on Getting Started after Launching Your New Program ?
1. TopCashback
Publisher Type: Cashback
How to work with Cashback sites?
Cashback sites use the commission awarded to them by an Advertiser and share a portion of this commission with their users in the form of cash, redeemable points or gift cards. The most effective way to drive results with Cashback sites is to offer an exclusive deal for their site, increase the baseline CPA or invest in tenancy to increase the exposure of an advertiser's presence onsite.
Top performing: Travel, Fashion, Electronics.
How to start a partnership with TopCashback:
Please navigate to the Publisher Review section and Invite TopCashback to your program, and you can also find the most up-to-date contact information to reach out to the publisher directly providing the following information:
Tracking Link
Commission Rate
Brand description (Max 1,000 characters)
Lifestyle imagery (No text or logo overlays)
Any specific Terms & Conditions
If running exposure, an exclusively high CPA is required
20 keywords related to your niche.
Once the publisher has joined your program, TopCashback can confirm creating the page for your brand on their website.
2. RedBrain
Publisher Type: CSS
RedBrain is a comparison Shopping Service partner that specializes in matching online shoppers with the right products, at the right time. RedBrain drives more sales for retailers — consistently, predictably & risk-free.
Top performing: Fashion, Beauty, Electronics.
How to start a partnership with RedBrain:
Please navigate to the Publisher Review section and Invite RedBrain to your program, and you can also find the most up-to-date contact information to reach out to the publisher directly providing the following information:
Program URL (Provided in "you are LIVE" email)
Agreed commission rate
The program overview
Campaign details
Access to the product feed
Commercials:
CPA option to increase sales at no risk
Tenancy not required
It's recommended to increase 2% CPA from default
3. Blue Light Card
Publisher Type: Closed User Group
Blue Light Card is a leading closed group affiliate that offers exclusive discounts to NHS, Emergency Services and Armed Forces. Facilitating businesses across the UK in offering members a discount or special offer through their website and mobile apps. No matter the merchant audience size - online or on the high street - BLC can help brands show their support for the blue light community.
Commercials:
Free exposure as part of the onboarding process for new merchants
No set commercials
No onboarding fees Top performing: Travel, Fashion, Electronics.
How to start a partnership with Blue Light Card:
Please navigate to the Publisher Review section and Invite Blue Light Card to your program, and you can also find the most up-to-date contact information to reach out to the publisher directly providing the following information:
2 forms to complete:
new partnerships
offer information
Must accept their standard T&Cs
Exclusive voucher code for the end users
4. Incubeta
Publisher Type: Paid Search
Incubeta offers a suite of performance-based paid media services including; Programmatic Display, Paid Search, CSS, Paid Social & Social Amplification. They work with well-known brands such as M&S, Moncler & eBay. Ongoing testing to ensure maximum results, with direct access to senior & experienced team who can support wider business strategy.
Commercials:
2 commercial models: fronted by Incubeta (CPA) or provided by merchant (% total revenue)
No fees if fronted by Incubeta
There are fees collected through a CPA all set-up and tech costs included
MUV 50K per month (can be flexible)
How to start a partnership with Incubeta:
Please navigate to the Publisher Review section and Invite Incubeta to your program, and you can also find the most up-to-date contact information to reach out to the publisher directly providing the following information:
On-site conversion rate 1.5% + AOV £50+
Provide the program ID
Program URL
5. Honey
Publisher Type: Browser Extension
Honey helps to empower shoppers with a better way to shop, via their search and discovery platform. Sharing codes and cashback with their browser extension solution, as well as through the savings finder tool that alerts shoppers to the best discount available at the crucial point of purchase.
Their discovery touchpoints (http://joinhoney.com & app) operate fully organically. An hourly updated algorithm decides which brands will feature most prominently based on trending content and performance.
Commercials:
Minimum 3% CPA rate to launch on browser extension
Minimum 5% CPA to activate Honey Gold (their powerful loyalty incentive offering which operates similarly to cashback)
How to start a partnership with Honey:
Please navigate to the Publisher Review section and Invite Honey to your program, and you can also find the most up-to-date contact information to reach out to the publisher directly providing the following information:
Provide your program ID
Program URL
6. Student Beans
Publisher Type: Closed User Group
Student Beans revolutionised the concept of the student ID for the digital age. They launched award-winning verification technology that enables brands to ensure their student discounts are only available to verified students and cannot be used in the public domain. Additional opportunities through Graduate verification which means you can increase brand visibility and conversions with consumer groups 21-19 years old.
Commercials:
Two service models:
Full Service: brands that have over 500k monthly web visits (+ will have a dedicated Account Manager)
Self Service: brands that have less than 500k monthly web visits.
The Self-Service Plan includes an annual license fee of £1,200 + CPA Commission
How to start a partnership with Student Beans:
Please navigate to the Publisher Review section and Invite Student Beans to your program, and you can also find the most up-to-date contact information to reach out to the publisher directly providing the following information:
Information on site traffic
The option of two service models
Full Service: brands that have over 500k monthly web visits (+ will have a dedicated Account Manager)
Self-Service: brands that have less than 500k monthly web visits.
7. Skimlinks
Publisher Type: Subnetwork
Skimlinks operates as a subnetwork within the Webgains network. This publisher powers technology that automates the monetisation of commerce content and can offer access to work with some publications that do not offer direct relationships via affiliate networks.
Subnetworks can offer a simple and effective way to promote merchants and their products across more websites globally.
Commercials:
CPA and CPC models accepted
The minimum base rate between 10-15%
How to start a partnership with Skimlinks:
Please navigate to the Publisher Review section and Invite Skimlinks to your program. You will also need to raise a ticket with Skimlinks onboarding team here.
Ensure your program is enabled for deeplinks (this is usually standard).
Skimlinks system will automatically set your program live within 2 business days.
Learn about Optimising with Subnetworks on Webgains
8. Intent.ly
Publisher Type: Conversion Optimisation
Intent.ly is a customer Conversion Optimisation platform using intent-based solutions to increase brand revenue. Their technology helps brands to unlock the potential of their audience through seamless, personalised engagement tools and perfectly timed brand-aligned prompts and messages.
96% of customers abandon sites without purchasing – Intent.ly's desktop triggers, audience targeting, overlays and notifications are designed to significantly reduce this.
Commercials:
Operates on standard merchant's program CPA.
Campaign Summary IO with a 30-day notice period to terminate the partnership.
How to start a partnership with Intent.ly:
Please navigate to the Publisher Review section and Invite Intent.ly to your program, and you can also find the most up-to-date contact information to reach out to the publisher directly providing the following information:
Your program ID
Program URL
Integrate the technology via network container tag or GTM/Shopify
Access to a product feed and six months of historic sales data (product feed can be provided via the Webgains platform)
Outline the business objectives and KPIs
Intent.ly can also be enabled through The Tag, meaning there is no extra code implementation required from your side. To start this partnership via The Tag, navigate to the Tracking page in your platform, and then scroll to ‘Publisher Services’ where publishers can be enabled.
For more information on activating publishers via The Tag, view here: How do I activate publishers within The Tag?
9. Klarna
Publisher Type: Buy Now Pay Later
Klarna has revolutionized the world of retail banking as a leading payment provider and shopping service. As a publisher, Klarna is a one-stop shopping inspiration platform, increasing merchant impressions share and sales by reaching customers at various touchpoints; via the Klarna app, the Klarna website, CRM campaigns and their offers browser extension.
Commercials:
Baseline 10% commission
No additional integration costs
How to start a partnership with Klarna
Please navigate to the Publisher Review section and Invite Klarna to your program, and you can also find the most up-to-date contact information to reach out to the publisher directly providing the following information:
Program URL
Markets chosen listed amongst programme’s serviceable areas
10. VoucherCodes
Publisher Type: Voucher Site
VoucherCodes is the UK’s largest and most trusted voucher publisher, helping brand partners provide much-needed value for their customers when they need it most. They can support merchant campaigns through homepage placements, email marketing, in-app notifications and social channels.
VCUK have their very own browser extension – DealFinder – which puts offers in front of interested shoppers already browsing the merchant's site and boosts conversions by 138%.
Commercials:
CPA and tenancy options available for a budget.
PPC rights available and encouraged to boost site traffic and revenue.
How to start a partnership with VoucherCodes:
Please navigate to the Publisher Review section and Invite VoucherCodes to your program, and you can also find the most up-to-date contact information to reach out to the publisher directly providing the following information:
Complete the form sent by the Onboarding team at VCUK
Agree on commission rate, CPA and campaign details
