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Comparison Shopping Services (CSS)

Comparison Shopping Services (CSS) enable Advertisers to promote on Google Shopping Ads. They collect product information and offers from the Advertisers via product feeds, and they can bid for Shopping ad placements on behalf of the Advertiser.

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The Advertiser with the winning bid will have to then pay CPC. For instance, if your CSS bids 30p, and the next advertiser bid is 20p, you will have to pay 20p if your advert is clicked.

We work with several CSS providers that work on CPA, which is completely risk-free, and the Advertiser will only need to pay out the commission for the products that were sold via CSS provider.

The best way to engage with CSS Publishers is to work on increased CPA, which will enable the CSS partner to send more traffic and as a result generate more revenue.

Points to Consider:

  • Drive traffic to the advertiser’s site through ads, keywords and product feeds

  • Strong impact on SEO

  • Increases brand awareness through specialised ads

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