Closed User Groups and Rewards

Closed Group, Loyalty or Reward Platform Publishers target the audiences outside of the public domain and ensures that offers are only accessible to their members. The offers are often given in the form of cashback, vouchers or discounted gift cards.

The users of these Publishers are highly-engaged, occasionally with higher disposable incomes, and they can often target promotional activity to specific user segments and provide forecasts for upcoming campaigns.

Common types of closed-group publishers include Employee Benefit Platforms (Reward Gateway, Blue Light Card, Lifeworks), Student Platforms (Student Beans, Totum, Youth Discount), Bank Rewards (Revolut, Cardlytics).

For example, many businesses offer their employees added benefits on top of their salary. Often these benefits are stored in a rewards platform, housed on the company’s intranet. This is where employees can access exclusive deals or get cashback on purchases.

Some of the Publishers within this category will have integration and/or monthly fees and will require tenancy budget and exclusive offers/discounts.

Points to Consider:

• High conversion rates – an incentive for the specific closed-user group to make a purchase as a reward

• Provide exclusive offers to closed user group

• Higher AOV and repeat sales

• Loyal base due to the targeted group