Influencers & Social
Influencer Publishers are often social media personalities on YouTube, Instagram, TikTok, Twitch, or small-scale bloggers, who create and publish content for their followers.
Quality Influencers and Bloggers often have highly engaged audiences, and this type of Publisher marketing is great for any Advertiser that wants to reach potential customers in a more organic and authentic way.
An Influencer’s power lies in their following and their fresh perspective on creating content. Influencers are trusted and respected by their followers; When an influencer features your product or service, this is typically received positively by their following, generating leads and conversions.
Advertisers can collaborate with influencers directly through the Webgains network, or work via our partner influencer agencies, such as Metapic, Tribe or The Blogger Programme. With the latter, tenancy budgets need to be agreed when setting up the partnership.
The best way to work with this type of Publisher is through sponsored content and exclusive codes, although some smaller influencers are happy to work with increased CPAs.
Key Points to Consider for Content Publishers:
Brand awareness – Ideal for start-ups and small businesses in saturated markets of products and services.
Deliver unique and detailed content – Shine through traditional marketing tactics and offer a fresh perspective on marketing strategies (uncover fresh angles)
Adds credibility to brands
Generate Leads – Content
The starting point of the customer journey
High engagement from specific target audiences
Grow your social following, especially through tagging and spotlighting in features such as Guides, Stories, and Reels on Instagram.
