Do Webgains offer Server to Server tracking for advertisers?

Yes, Webgains can offer advertisers with a comprehensive Server to Server tracking solution, designed to provide highly accurate and reliable transaction attribution.

What is Server to Server tracking?

Server-to-Server (S2S) tracking is a robust method for managing attribution and recording transactions, and allows advertisers to directly communicate conversion data from their servers to Webgains' API endpoint, bypassing the limitations of client-side tracking methods.

Why use Server to Server tracking?

This server callback approach ensures data integrity, security, and scalability, making it an ideal choice for businesses seeking precise control over their attribution data.

Moreover, Webgains' S2S tracking allows you to capture detailed item-level data, including product names, prices, quantities, and SKUs. Additionally, you can include custom data fields, providing flexibility to capture and send any additional information relevant to your business or specific campaigns. This level of customization ensures that every conversion is recorded with the exact data required, enhancing the depth and accuracy of your reporting and insights.

With Webgains' S2S tracking, advertisers can achieve a robust and resilient tracking setup, ensuring that every conversion is accurately recorded and attributed, regardless of potential challenges posed by browser restrictions, ad blockers, or other client-side limitations.

How do I set up Server to Server tracking?

When integrating with the Webgains network, our dedicated integration team will provide detailed guidance and support throughout the process. We offer a comprehensive integration guide that explains how to effectively implement S2S tracking, including capturing the click_id as a secure HTTP-only cookie. The guide also covers the various methods available for sending conversion data, such as using JSON POST requests or GET requests via Postback URLs, enabling seamless data transmission tailored to your specific needs.