Webgains: The Tag

Seamless Activation for Smarter Affiliate Marketing

Overview

Webgains: The Tag is a powerful service designed to simplify and enhance affiliate marketing for advertisers. It enables seamless integration with a curated selection of tech partner publishers, allowing advertisers to activate advanced publisher services, such as on-site retargeting, basket recovery, and conversion optimisation, without the need for complex technical implementation.

It eliminates the need for advertisers to manually embed publisher-specific code into their websites. Instead, once the standard Webgains tracking script is in place (which will be done when integrating onto the Webgains network), advertisers can activate tech publishers with just a few clicks.

Benefits of The Tag

• Speed & Simplicity: Activate publishers instantly without custom code.

• Optimised Services: Access tools like cart recovery and retargeting.

• Scalability: Expand your partnerships.

• Performance Boost: Improve conversion rates and reduce site abandonment.

This seamless activation enables access to a suite of performance-enhancing tools such as:

• Basket recovery

• On-site retargeting

• Personalised overlays

• Gift with purchase and reward solutions

These services are provided by vetted tech publishers like intent.ly, Sovendus, and Tyviso, each offering unique capabilities to boost conversion rates, average order value (AOV), and customer retention.

Case Study

A jewellery brand wanted to work with intent.ly for on-site optimisation but lacked internal technical resources. Using The Tag, they activated the publisher with a single click. Within a week, the campaign went live and delivered a 47% week-on-week uplift in revenue, becoming the top-performing publisher in their program.

See more on: https://www.webgains.com/public/en/boost-performance-with-the-tag/

Getting Started

Advertisers simply need to request to Activate the publisher via their Webgains account. Once the request is submitted, Webgains handles the technical setup, ensuring the necessary scripts and tracking parameters are correctly implemented. Additionally, the advertiser is introduced to the publisher to discuss campaign goals, creative assets, optimisation strategies, and performance expectations. This collaborative onboarding ensures both parties are aligned and ready to launch effectively.