Advertiser Platform - November Feature Releases
Smart Commissions
As our latest improvement to the Webgains Smart Commissions tool, we have included Publisher Source as a way to structure your commissions offered to publishers.
Publisher Source is optionally used by some Webgains publishers, more commonly Subnetwork publishers, where they will send Webgains data about the referral source within the tracking links.
For example, a subnetwork may have their own base of affiliate sites, such as Blog X. If a sale was made via Blog X, via the Subnetwork publisher, the subnetwork publisher can send Webgains the referral information so we know the traffic came from Blog X.
If a publisher is sending us this data, then the option of setting commission based on Publisher Source will be available during the Smart Commission creation, so you can set a specific commission rate for Blog X.
It’s important to note that as this is optional, not all publishers provide this data.
Learn how you can use this new feature for Optimising with Subnetworks on Webgains !
Publisher Management
Approve & Add to Groups
When Accepting publisher application requests on to your program via our Publisher Management tool, we have added the ability to add these publishers to a Group upon their approval. This means that they will automatically be added to the Group/s of your choosing when they become part of your program, enabling more seamless usage of the Group functionality to then perform tasks such as Emailing a specific publisher Group your latest promotions.
Learn more about: What are Publisher Groups?