What options are there for Publisher based commission?

Within the Webgains Smart Commission tool, you can create tailored Commission Groups for either a specific publisher (for example, a single high‑value publisher you are looking to reward), or for any custom group you define (for example, your content publisher sites, influencers, voucher partners, or a hand‑picked “VIP” set of partners).

This gives you the power to design flexible, performance‑driven commission strategies that match your commercial goals. You can quickly reward top performers with enhanced rates, protect margin on low‑value traffic, run short‑term boosts around key trading periods, or test new partner groups with bespoke incentives. Customised publisher groups can then be dropped straight into your Smart Commission schemes, making it fast and easy to launch, adjust, and optimise commissions in line with your wider marketing and revenue targets.

This flexibility lets you reward the partners that drive the outcomes you care about - all inside one Smart Commission tool.

Commission by Publisher Source

Additionally, Webgains offer the ability to assign commission based on Publisher Source.

Publisher Source is optionally used by some Webgains publishers, more commonly Subnetworks publishers, where they send Webgains data about the referral source within their tracking links.

For example, a subnetwork may have their own base of affiliate sites, such as Blog X. If a sale was made via Blog X, via the Subnetwork publisher, the subnetwork publisher can send Webgains the referral information so we know the traffic came from Blog X.

It’s important to note that as this is optional, not all publishers provide this data. Only the publishers we have this data available for will be provided as an option for the commission rule.

If a publisher is sending us this data, then the option of setting commission based on Publisher Source will be available during the Smart Commission creation, so you can set a specific commission rate for Blog X.