Program Terms and Conditions

It’s important to include detailed terms and conditions within your program so your publishers can be completely clear about what they can and can’t do when promoting your brand.

During the integration process onto the Webgains network, you will be asked to provide the program description with the Terms & Conditions included on it. It’s important that program Terms and Conditions are outlined prior to program launch.

This information should include details about how you’d like to be promoted, what type of sites are not accepted (if any), whether you have geo-targeting restrictions and your commission validation policy.  

The clearer you are in your T&Cs initially, the less disruption you’ll have to your program in the long run. 

Most importantly, this helps to protect your brand on the internet from misrepresentation.  

The most common terms and conditions that should be outlined are:

• PPC Policy

  • A keyword Policy enables you to allow, restrict or prohibit altogether publishers generating sales on their program via pay-per-click (PPC) advertising on search engines. There are 3 kinds of policies to undertake. 

  • Read more: What is a PPC Policy?

• Validation Policy for Transactions

  • A Validation Policy is set by the advertiser to provide information about when they will approve/cancel transactions that have been tracked through Webgains, and the terms for Validations/Commission Payout.

  • This should also include if there is any policy about not paying commission on specific cases, so that publishers know when they are/are not eligible for commission.

  • Read more: What is a Validation Policy?

• Deduplication Policy

  • Your program’s terms and conditions should be clear about any deduplication policies, including which channels are subject to deduplication. Publishers must receive 30 days’ notice before any new deduplication policy is implemented.

  • Read more: What is a De-duplication Policy?

• Brand Guidelines

  • Your program’s terms and conditions should also include your brand guidelines. This should include: 

    • The types of content you do not want the brand associated with, such as adult content, profanity, discrimination etc. 

    • Whether you allow publishers to create their own banners using images from your site or whether they can only use approved creative provided. 

    • Outlining your tone of voice, wording, phrasing tone of voice etc.