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How do I manage my Program's Marketing Tactics?

Within your Program Settings, you can identify which Channel Types are allowed/disallowed as per your agreed Marketing Tactics.

Channel Types are set on the Publisher Site when they join the Webgains network, and corresponds to their promotional type.

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Marketing Tactics should be discussed and agreed with your Webgains contact/account manager prior to Launching on the network, to ensure a good understanding of the various publisher promotional types and what will align with your program goals.

View more about The Publisher Landscape .