Within your Program Settings, you can identify which Channel Types are allowed/disallowed as per your agreed Marketing Tactics.
Channel Types are set on the Publisher Site when they join the Webgains network, and corresponds to their promotional type.
Marketing Tactics should be discussed and agreed with your Webgains contact/account manager prior to Launching on the network, to ensure a good understanding of the various publisher promotional types and what will align with your program goals.
View more about The Publisher Landscape .
Please note that if you exclude the channel type “SEA (PPC)”, your Keyword Policy will automatically change to ‘Closed’. Learn more: Marketing Channels and Keywords