We have expanded the Program Settings area within the advertiser platform to include Keyword Policy & Restrictions.
Use the updated Marketing Channels and Keywords tab in Program Settings to clearly define your PPC rules and keyword restrictions for publishers.
The former Marketing tactics tab is now called Marketing Channels and Keywords. Inside the tab, Marketing tactics is now Marketing Channels.
What this means for advertisers
You can now manage PPC permissions and restricted keywords in one place, making it easier for publishers to understand which paid search activity is allowed on your program.
How to set your PPC policy
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If you exclude the SEA (PPC) channel type, Keyword Policy automatically changes to Closed and cannot be edited.
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When PPC is closed, publishers will see: “PPC activity is not permitted on this program”.
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If you include SEA (PPC), Keyword Policy defaults to Open. You can change it to Restricted if you allow PPC only under specific conditions.
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For Open or Restricted policies, enter and save keyword restriction details that reflect your program rules.
What is a PPC Policy?
OPEN
Publishers may bid on all brand keywords, misspellings, and related search terms without restriction.
RESTRICTED
Publishers may not bid on specified keywords, including brand names, misspellings, and restricted terms.
CLOSED
Publishers are prohibited from all PPC bidding and paid search activity for this program.
These updates give you more control over how publishers promote your program through paid search. Clear PPC permissions and keyword restrictions help protect your brand, reduce ambiguity, and make program rules easier for publishers to follow.
Program Settings: Overview Tab Update
The Overview tab now gives you a clearer view of the program details that support sign-up and ongoing program management. These fields will be configured during program setup. Review these settings to make sure your program information is complete, accurate, and ready for affiliates to assess.
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Terms and Conditions: Add the plain-text terms affiliates must agree to when they apply to your program. Keep the wording clear and easy to follow.
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Category: Confirms the category assigned to your program during setup so affiliates can understand where your program fits.
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Cancellation rate: Shows the percentage of transactions that may be cancelled within a 30-day period.
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Support level: Shows the support level assigned to your program.
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Currency: Shows the currency used for your program transactions.