Post-View Reporting for Advertisers
The Post-View Report is designed to report on the performance of any programs where Post View tracking is enabled. This report is only visible for programs which have Post-View enabled.
What data will I see?
All data displayed within this report will be based on Post-View (PV) memberships for that program. This means that the program must be PV enabled, the campaign must be PV enabled, and the membership (between the program and campaign) must be PV enabled.
The report will then show tracked post-view/post-click data from the selected period, for the PV enabled campaign memberships, according to the program configuration and commission set-up.
This report is a subset of the Performance Report, which shows all transaction data.
Example view
KPIs Explained
Post-View Transactions: The number of transactions attributed to Views. That is, where the activity was detected by a View (/display) which resulted in the sale tracking, but there is no corresponding click.
Views: All views sent by the Post-View Publisher sites for the defined period
Clicks: All clicks sent by the Post-View Publisher sites for the defined period
Post-View AOV: Average Order Value of transactions tracked by PV
Post-View Sales Value: The total value of Post-view transactions for the defined period, by PV enabled campaign memberships
Post-Click Sales Value: The total value tracked of Post-Click transactions for the defined period, by PV enabled campaign memberships
Effective Cost Per Mille (eCPM) : The cost per thousand views, calculated by dividing commission by views and multiplying by 1000.
Total Sales Value: The combined value of the Post-View and Post-Click transactions for the defined period, by Post-View enabled publisher sites within a program
Total Commission: Total commission generated by PV campaigns for the defined period
Total Override: Total Override generated by PV campaigns for the defined period
Return on Investment (ROI): Return on investment is calculated as an absolute value as total sales value minus commission.
Total Spend: Total Commission + Override for the defined period
Performance Breakdown
The Performance breakdown graph and Performance tables show a more detailed breakdown of the PV transaction activity for PV campaigns during the defined period.
The Publisher and Ads table show the PV publisher sites that have contributed transactions.
Read more about Webgains Advertiser Reporting: What Reporting does Webgains offer for Advertisers?