Lead Generation
Lead Generation Publishers drive potential customer interest or enquiries to advertiser's products or services, which can then be used for various purposes, such as list-building, e-newsletter list acquisition or for sales leads.
There are several ways of how these leads can be acquired, some of which include Lead Generation Content sites (websites) and Lead Generation Email publishers.

The typical commission model for lead generation is Cost Per Lead (CPL).
The best way to engage with Lead Generation Publishers is to work on higher CPL commission, providing with a strong offer and being open to invest in tenancy budget to yield the strongest results.
