Can Webgains offer an App tracking solution?

Yes, Webgains are able to offer an app tracking solution via server to server tracking.

Server-to-Server (S2S) tracking is a robust method for managing attribution and recording transactions. It involves using a server callback initiated by the advertiser and directed to a designated API endpoint provided by Webgains.

During the integration process onto the Webgains network, if you are requiring app tracking our integration team will share guidance outlining how to integrate S2S App tracking by capturing the click_id from the URL and sending conversion data via a Postback URL.

When implementing app tracking on platforms like AppsFlyer, Adjust, or other custom solutions, it's crucial to provide an attribution link that accurately tracks user interactions and conversions. The attribution link typically includes parameters that capture key data points, such as the source, campaign, and click ID, allowing the tracking platform to attribute app installs, in-app events, or other conversions to specific marketing efforts.

For more information on this, please get in touch with your Webgains contact, or reach out to support@webgains.com.