Card Linking Offers

Card Linking Offers are publisher types that require shoppers to link their bank card to their account in order to claim back rewards on purchases.

Often, the individual will need to download the publisher's app (in the case of Airtime Rewards) and set up their account with the relevant bank details before they can shop and claim any cashback to use on other purchases or redeem as currency. This publisher opportunity also ties online and offline together, by allowing for rewards to be used at brands with digital and physical touchpoints (i.e. in store)

They promote advertisers through their homepage, push notifications and banners within the app, so they can ensure they have premium placements in front of the publisher's audience.

Most have no upfront costs and operate with a CPA model.