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Incentive

Incentive Publishers work by offering a form of reward, cashback or gift to customers to encourage the purchasing decision.

The rewards and cashback side of these publishers can operate much like the traditional publishers of a similar nature. But Incentive publishers can utilise additional methods to obtain customers. 

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One opportunity is through merchants being recommended by other non-competing brands after a purchase is made. Almost like, swapping customers. Another is by offering a gift with purchase, which increases cart completion and adds surprise value. These methods offer a unique opportunity to reward customers with a variety of different perks.

These publishers either work on a rev share model or CPA (if just acquisition focused).

Some of these publishers can be Activated via The Tag!

Activating publishers via The Webgains Tag means that no additional code needs adding to your site in order to work with these publishers; it can all be enabled through your existing Webgains script once you integrate with us as an Advertiser.

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