What banner sizes are recommended?

Well-designed banners and promotional assets will encourage a higher level of promotion by publishers.

The standard banner sizes that publishers across the network use are:

• 120×90.jpg static logo 

• 250×250 static logo 

• 88×31 static logo 

• 300×250 banner 

• 728×90 banner 

• 160×600 banner 

• 120×600 banner 

• 468×60 banner 

• 234×60 banner 

• 250×250 banner 

• 815×302 static (unbranded).

You should aim to provide a range of creative assets that have prominent branding, a strong call to action (i.e. free delivery) and are graphically appealing.

It’s good practice to include both generic banners about your brand for general promotions, as well as any product/seasonal/campaign specific banners that you are using for targeted promotions.

It’s also a good idea to overwrite old links with newer ones of the same size, which means they’ll automatically update on any publisher websites. To do this in the platform, simply ‘Update' an existing banner Ad.

Please also consider that some publishers may have a specific requirement when it comes to banner sizes and types in order to work with them or run certain promotional activity. Should you agree on a partnership with the particular publisher, the publisher will inform of the assets they require.