How do I know a publisher is right for my program?

We generally recommend processing your program’s Pending publisher applications on a weekly basis.

To help identify what to check when processing the applications, we have highlighted a few things to consider before you approve a publisher:

1. Traffic

   • Checking the website’s Monthly Visits is the best metric for you to see the increase or decrease in visitors to the publisher’s site typically either month-over-month or year-over-year.

2. Category/Niche

   • The website’s niche/category is another important metric to check, especially if your KPI/program purpose is to target new customers. Make sure that the publisher’s website reflects the categories you are working on.

3. Publisher Type

   • All advertisers choose the Publisher Types they want to work with during the program integration process. This information is reflected in your program’s Terms and Conditions. However, you might still receive requests from various publishers for collaboration. Checking the publisher type prior to processing the application is an important step.

   • For more on Publisher Types, please check here: https://webgains.atlassian.net/wiki/spaces/IH1/pages/3048046650/The+Publisher+Landscape?atl_f=content-tree

4. Content

   • Another important point to look at is the content of the website. We have identified a few points to look for when checking the content/blog post on the publisher website:

     • The content is updated frequently (check the last updated/posted content).

     • The content created and posted on the website needs to be quality content, without cases of replication on the other sub-pages.

     • Does the website adhere to formatting rules?

5. Hyperlinks Leading to the Correct URLs

   • Are the hyperlinks leading to the correct URLs? More specifically, hyperlinks leading to social media pages or hyperlinks leading to contact information need to take the users to correct/valid links.

6. Check the Social Media

   • Checking the Social Media pages is an important indicator of the website’s validity.

7. Applicable to Voucher Sites

   • When reviewing the voucher websites, please take a closer look at whether the images on the website are clear and the advertised voucher codes are being repeated on the homepage of the publisher’s website.