Program Description

Once your program goes live on the network, it’ll appear in listings for publishers to find and join your program. This includes a program description, which should provided an overview about your brand, and the benefits to a publisher signing up and promoting your program. 

A good program description is key and should be informative, whilst also incentivising publishers to promote your brands over those of your competitors.  

It’s also a good idea to provide additional information, which could aid your publishers in helping to promote and understand your brand. For example, if you’re a fashion advertiser you could provide a look book, blog posts and links to social media accounts. Many large enterprise clients provide publisher hubs, which surface information such as the best-selling products, new releases, promotional information and news and updates.   

Some of the information that should be provided in a program description includes:

• Your brand’s marketing blurb  

• Your USPs 

• How the publisher will benefit from joining the program  

• What they will be rewarded for. For example, a completed sale, newsletter sign ups, etc. 

• The commission that will be rewarded 

• The Average Order Value 

• Details of any additional bonus schemes 

• Details of any bespoke creative you can provide 

• Cookie length (the amount of time after a referred click that you’ll reward the publisher for the sale) 

• The criteria for being approved to the program

• How long it takes the brand to validate a sale and pay the publisher  

• PPC Policy (i.e. Do you allow publishers to drive sales via PPC?) 

Some examples of program descriptions can be found here.