What Reporting does Webgains offer for Advertisers?
Webgains offers advertisers 6 different reports in the platform that you can use to view and analyse your program performance, with visibility on various metrics and data sources.
Activity Report
This offers you a high-level overview of your program’s performance. You can see all your activity on this page and filter it by program, date range, status, and event type.
To compare data, chart two date ranges or two different metrics. Select the columns you want to include in your table and use them to sort your data.
Within this report, you can easily:
Change the date range you want to run it for
Have visibility on the level of detail in the information
Have visibility on the status of the transactions
Have visibility on the commission type
You can also download a CSV, XLS or PDF version of your report.
Transactions Report
This report provides a full view of transactions generated on your program. You can see all your transactions on this page and filter them by program, date range, status, and event type. Use the filters to find out whether transactions can still be changed, were manually added or have been adjusted.
You can view additional data by clicking the ‘Columns’ button, and selecting which columns you want to include in your table and use them to sort your data.
If you click on the magnifier glass icon, you can see more details about each transaction. Here you can also amend, confirm or cancel the transaction by clicking on the “Change Status” or “Adjust Transaction” buttons on the top.
You can also download a CSV or XLS version of your report.
Transaction Enquiries Report
This report shows a list of your Transaction Enquiries that have been submitted by publishers. You can select the filter to view Pending, Approved, or Declined transaction enquiries.
For more on the Transaction Enquiries and how to manage them, please view here: What are Transaction Enquiries?
Device Report
Here, you can break down your commissions and sales by different devices (mobile, desktop, etc.), browsers, and operating systems on this page.
This report shows which sales were generated using:
Mobile
Tablet
Desktop
Filter your data by date range and status as needed. You can also download a CSV version of your report.
Performance Report
Our new Performance Reporting Suite empowers advertisers to make faster, more informed decisions by providing real-time, actionable insights with faster data refresh rates to ensure the most up-to-date information is displayed. This means our advertisers can best optimise campaigns and adapt quickly to changes.
The new Reporting Suite enables users to view new data visualisations, tables, and comparisons like never before. User-friendly charts and graphs provide clear, at-a-glance insights, making it simple to identify trends and take immediate action. Dive deeper with transaction-level details to understand exactly what’s driving results—from specific campaigns and publishers to individual products. Use interactive charts and data tables to filter and explore your data by campaign, publisher channel type, or commission scheme, giving you the flexibility to uncover new opportunities and maximise ROI.
Learn more about how to use the New Webgains Performance Report Suite: Introducing Webgains New Performance Reports for Advertisers
My Reports
This section allows you to view and manage any scheduled reports you may have set up. The scheduled reports are sent to you directly on the predefined date to your email address.
Reports can be scheduled from the respective report page by clicking the clock button:
We also have our platform APIs available for reporting. For more information, please contact your Webgains account manager, or support@webgains.com .