Buy Now Pay Later
Mostly known for being a payment solution, these publisher types give brands access to key shopping communities through multiple touch points.
They can increase impression share and sales by having brands included in product searches, through in-app content, sponsored placements on the app homepage, being included as a 'Featured store' and through Rewards.
Advertisers are also able to work on the affiliate solution element alone and this partnership does not require or need the payment integration on the advertiser site in order to work with them.
These publishers will work with almost all vertical types, but Fashion, Homewares, and Beauty tend to perform best.