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Welcome to the Webgains Knowledge Hub
Introduction to Affiliate Marketing
What is Affiliate Marketing?
The Players
Publisher Compliance and Regulation
Affiliate Marketing Terminology Glossary
The Publisher Landscape
Cashback Sites
Content Sites
Voucher Sites
Closed User Groups and Rewards
Influencers & Social
Price Comparison
Comparison Shopping Services (CSS)
Subnetworks
Browser Extensions
Buy Now Pay Later
Card Linking Offers
Lead Generation
Conversion Optimization Tools (On-site Publishers)
Conversion Optimization Tools (Retargeting & Remarketing)
Incentive
Paid Search (PPC)
How do Tracking and Cookies work in Affiliate Marketing?
Hard and Soft Cookies Explained
Do I join as an Advertiser or a Publisher?
Program Management Best Practice
Integrating Your New Program with Webgains
The Consultation Call
Setting Up The Tracking
Planning Your Commission Structure
Program Description
How do I create a good description and T&Cs for my program?
Program Banners & Assets
What banner sizes are recommended?
Providing a Product Feed
How do I migrate publishers from another network?
Getting Started after Launching Your New Program
How do I know a publisher is right for my program?
Webgains Recommends - Top 10 Publishers (UK)
The Importance of Affiliate Strategy
The Importance of Voucher Strategy
The Importance of Tenancy Strategy
Program Terms and Conditions
What is a PPC Policy?
What is a Validation Policy?
What is a De-duplication Policy?
How to Write a Good Newsletter to Publishers
Optimising with Subnetworks on Webgains
Advertiser Platform Guides
Commission Management
Webgains Smart Commissions
How does the Smart Commission Tool work?
How does product SKU commission work in the Smart Commission tool?
How do I set up Product Categories in Smart Commissions?
How can I set commission for different Product Types?
What options are there for Publisher based commission?
How do I apply a commission for a Publisher Type?
How do I set up Customer Type in Smart Commission?
What do I do if my product Smart Commission is not applying?
How can I incentivise publishers within my commission scheme?
How do I set up Voucher Code Commission?
How much notice do I need to provide for changing my commission rates?
How do I edit my Default Program Commission?
I have multiple commission schemes set up. How do I know which one will apply?
Publisher Management
What is the Publisher Management tool?
What is the Publisher Search tool?
How can I search for new publishers for my program?
How do I approve or reject my publisher applications?
How can I view when a publisher was rejected from my program?
How can I view information about a Publisher?
How can I contact my publishers?
What are Publisher Groups?
How can I suspend a publisher if they are breaching my program's terms?
What is The Tag on Webgains?
How do I activate publishers within The Tag?
Advertiser Transaction Management
What are Transaction Enquiries?
Why can Untracked Transaction Claims happen?
How can I manage my transactions?
How do I Confirm or Cancel my Transactions in Bulk?
How can I upload a manual transaction to my program?
How do I batch upload transactions onto my program?
How do I batch process transactions?
What is a Recall Period?
How do I adjust my recall period?
Why Transaction has been confirmed the same day as the recall period?
Tenancy Management
What is a Tenancy?
How do I use the Tenancy Planner in Webgains?
When will my Tenancy payment be invoiced?
How do I view Tenancy transactions in reporting?
Advertiser Reporting
What Reporting does Webgains offer for Advertisers?
Performance Reporting for Advertisers
Customer Journey Report for Advertisers
Advertiser Product Feed Management
Product Feed Specifications for Advertisers
Which Products require Energy Efficiency Classification in a product feed?
Product Feeds - Common Errors & Troubleshooting
When will my feed update in the Webgains platform?
How many product feeds can I have?
Ads & Offers Management
How do I upload Vouchers to my program?
How do I upload Offers to my program?
How do I upload Ads and Banners to my program?
How do I update an Ad?
How do I send Newsletters and share Offers with publishers?
Advertiser Finances & Invoicing
How can I pay my Invoice?
How do I set up Direct Debit?
How can I view my invoiced transactions in the platform?
How can I download a copy of my Invoice?
Understanding Discrepancies Between the Transactions Report and Your Invoice
Why do I see overlapping dates on my invoices?
How do I change my Company Invoicing details?
Advertiser Program Settings & Support
How do I set up a new user on my Advertiser account?
How do I update my program's Geo-Targeting?
How do I customise the automated emails publishers receive?
How do I update my program Description?
Why can I not sign documents in the platform?
Advertiser Tracking & Technical Guides
Advertiser Technical Guides
How do we set up UTM Parameters in Webgains for tracking in Google Analytics?
What are Clickthrough Parameters and how do I set them in Webgains?
What dynamic Clickthrough Parameters do Webgains offer?
What API connections do Webgains offer for Advertisers?
How can I change my default landing page URL?
What is De-Duplication?
What is Webgains Deduplication Solution?
Webgains Resilient Tracking Suite
How does Webgains Conversion Tracking work?
Webgains Default Tracking Guide
How to set-up Voucher Tracking
Webgains Tracking Implementation with Google Tag Manager
Webgains Server To Server (Conversion API) Tracking Guidance
What's the process if I need to update my Webgains tracking code?
What solutions do Webgains provide for different Ecommerce shop systems?
Webgains Shopify Plugin Guidance
What does the Webgains Shopify app do?
I’ve installed the Webgains Shopify app but don’t have a program ID, where can I get this?
How do I check the tracking is working in the Webgains Shopify app?
How do I find the Webgains tracked Order Reference in the Shopify app?
How can I offer multiple commission types through the Webgains Shopify app?
What data am I sharing through the Webgains Shopify plugin?
What are the accepted currencies for Webgains Tracking?
What is the Webgains cookie?
What is Attribution?
How does Consent Management affect my Affiliate Program?
Cashback & Reward Sites Consent Management
The Tracking and Consent Framework (TCF) 2.2 Guidance
Understanding Discrepancies Between Google Analytics 4 and Webgains
Do Webgains offer Server to Server tracking for advertisers?
Can Webgains offer an App tracking solution?
How can I test my conversion tracking?
Webgains Leads Conversion Tracking
What is Post-View?
Publisher Guides
Getting Started as a Webgains Publisher
What is the application process to join as a publisher?
Publisher Program Management
How do I join new programs?
What do the different program statuses mean?
How can I find out a program's Account Manager?
How can I see a program's commission rate?
How do I access programs from other countries?
What are the different Commission Statuses for Transactions?
How can I book a tenancy with a brand?
How do I create a tracking link for a program?
How do I check my reports and earnings?
Exporting Product Feeds & Feed Specifications (For Publishers)
How do I know if a program is right for me?
User Management & Account Access
Why can't I login to my account?
Do I need to set up MFA on my account?
What are the different Access Levels for Publisher Users?
Publisher Payments & Compliance
What is the payment threshold for publishers?
Why haven’t I been paid yet?
Where can I find my Financial Summary?
What does the Payment Status Report show?
Multi-Currency Payments for Publishers
What are the Terms & Conditions for publishers?
What is the Screening process for publisher payments?
Why has my publisher account been Unscreened?
What is VAT Validation for Publishers?
Where can I sign my Self-Billing Agreement?
Publisher Technical Guides
What API connections do Webgains offer for Publishers?
Can I set up a Webhook/Postback URL?
How can I upload untracked/missed transactions?
What Parameters can I use in my Publisher Tracking Links?
What is the character limit for click references in tracking links?
Why has my referred sale not tracked?
Why is my API connection getting an error?
Why do I get a 422 error 'filters must be an array' in the API?
Other Guides & Links
Where can I find my Terms & Conditions?
How do I log in to the platform?
How do I set up MFA on my Webgains account?
I'm having trouble logging in, what should I do?
What happens if I'd like an agency to manage my program?
Webgains ISO 27001 Compliance
What's New?
Webgains New Agency Dashboards
Program and Portfolio Health Explained
Post-View Reporting for Advertisers
Introducing Webgains Customer Journey Report
Platform Release - March 2025
Introducing Webgains New Performance Reports for Advertisers
Platform Release - February 2025
Advertiser Platform - Q4 2024 Updates
Advertiser Platform - Q2/Q3 2024 Updates & Releases
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