The Publisher Landscape

One of the key components of affiliate marketing is the publisher (also known as the affiliate). But this term can cover a whole range of different publisher types and sites, depending on their model and promotional style.

A good way of understanding the role of a publisher in terms of affiliate marketing is seeing them (or their team) as a virtual salesperson. They provide wider distribution to an advertiser’s product in return for compensation based on how good their selling and performance is.  

A publisher is an important part of how affiliate marketing works – a publisher is the source of traffic, engagement, and sales. There are a wide variety of publishers within the affiliate marketing network, each making a valuable and unique contribution, below are some of the top publisher types:

• Content

• Influencers & Social

• Cashback and Reward Sites

• Voucher Sites

• Closed User Groups

• Price Comparison

• Subnetworks

• Browser Extensions

• CSS Partners

• Conversion Optimization Tools

View the nested pages in this section to learn in-depth information on each publisher type.